Attracting Customers To Your Business

Introduction

In building your home business, one of the most important aspects to building your business is attracting customers to your business.  When marketing your business online, attracting customers comes down to mastering two skill sets…

a) Driving targeted visitors to your company website

b) Converting website visitors into customers.

In this lesson you will receive an overview on how to do this.

Generating Website Traffic

Generating traffic to your website has never been easier than it is today. Years ago, when we had to promote our product, we use to do cold calls, mail marketing, road promotions, place ads in newspapers, and a number of other marketing strategies and concepts.  All of these strategies were very costly and also time-consuming. In addition, it wasn’t possible to target customers.  You would only receive general visitors to your website, which made it even more difficult to convert them into customers.

Today, since the time the Internet has become a business mainstay, much of this has changed. Marketers have discovered better methods to marketing online. The major benefit of Internet marketing is that targeted buyers come to you and you don’t have to go in search of them. This makes the conversion rate very high as they are looking for a product that you have to offer.

There are many different ways of going about Internet marketing, such as the following marketing strategies mentioned below:

a) SEO (search engine optimization)

b) Article marketing

c) Blog marketing

d) Forums posting

e) Blog commenting

f) Social network marketing

g) Video marketing

h) Podcast marketing

These are some of the best methods to generate targeted traffic to your websites. In most cases you could simply master one of these strategies and be able to generate enough traffic to produce a substantial amount of revenue for your business.  If you could implement all these methods, there will be no questions about whether you would receive enough targeted traffic to your website that you could convert to customers at a high rate.

However, it is not all about traffic generation when you are marketing something online. It is also about maximizing the revenue potential of the people that visit your website.  Two of the best ways to do this are providing freebees and mastering revenue maximization strategies.

Providing Freebees

Providing freebies is considered to be one of best ways to maximize the revenue potential of your business.  This is especially true nowadays when companies of all sizes are using this tactic in order to increase the number of customers generated from their websites. If the freebies offered by a company are truly valuable, they can bring in a wonderful stream of targeted traffic, which in turn has a great chance of getting converted into revenue generating customers.

There are a few web hosting companies that provide up to 5 GB web space as free. You might wonder why would they be willing to provide such a service for free? There is a method to their madness. When they provide you with the free web space, they have some restrictions in the hosting features for that free web space.  If you want those restrictions removed, you need to upgrade your account. For instance, there won’t be access to database facilities on a free web space. Therefore, if you have a dynamic website, you will need a database and for that you will need to upgrade your hosting.

There are many multinational companies providing free health products to be tried out. If you like the product, you are invited to purchase them. There are many companies providing you free fat loss tablets to try out. You just need to bear the shipping costs in most cases. In this way instead of these companies spending a lot of money on ads, they are giving away free products for customers to try out and find out how their products compare to the market.

In the same way, many websites have eBooks, videos and software applications that they give away for free. If you like that product, you can upgrade it to advanced version. For example, AVG antivirus has a free version but if you want to use that in multiple computers and will need to use it commercially. In that case, you will need to buy their advanced version.

Many companies provide free newsletters for their customers to know about their needs. For example, one website might provide newsletters for moms on how to raise their children. In turn, this company will charge other companies to promote their products to this section of readers.

Providing freebees is a great way to draw your target potential customer into your marketing funnel and see if you could convert this potential customer into an actual customer.  More and more businesses are using this strategy everyday on the internet.  Therefore, you will need to consider how to most effectively use this strategy in your business.

Revenue Maximization Strategies

Let us now talk about some of the best methods that you can use in maximizing your revenue opportunities. These methods are all high in demand currently and you can use them in various business niches, from product to digital products, eBooks or any other product class.

Here are the methods:

a) Provide A One Time Offer – This means, whenever a visitor comes to your website, he or she should get one time offer which is offered this time only. For example, if a person is buying an eBook of a value of $17, you can show them a video that they can buy as well for a 20% discount if they buy it right away. Tell them that the discount won’t stay when they return.

b) Provide free eBooks, tips, ideas and resources to your customers. These free resources help you to get a loyal customer base and you can even promote your products in your newsletters with the tips or whatever free resource you are sending to them.

c) Use cross selling methods. These methods involve selling other related product to your customer at the time of checking out. The most common example of this offline is McDonalds.  If you order a burger alone, they will ask you “would you like Fries with that?”  Another example, if someone is purchasing a motherboard, they can be offered a compatible RAM with that or they can also be offered an additional fan along with the motherboard that they purchased.

d) Provide an exit offer. Let’s say you have visitor to your website. They go through your website and like the product and decide to purchase it. What you can do is when they try to close the website, they will get an unblockable popup informing them about some special promotion.  For example, you can say if they buy some product right away, they will get a 20% discount instantly. This gives at least 10 to 20% higher conversion rate.

Start applying these revenue maximization methods to your online business and take your business to the next level.

This Lesson’s Action Steps

1. Decide what traffic generating strategies you will use to promote your business
2. Will you use freebees?  If so, determine what type of freebees you will give away.
3. Map out additional revenue maximizers that you can add to your marketing process to increase the potential of revenue you can generate from each customer that visits your website.

Resources

One of the proven methods of getting more traffic is via article marketing. Please review the sources available at Retire And Make Money related to article marketing. You will find articles, ebooks and more.

In order to use article marketing effectively you need to develop quality online writing skills and you will also need to learn where and how to use your articles.

Write For Profit is the leading online writing course. It was created with the purpose of helping you succeed. Check it out for complete details.